Some essential advice for designing the perfect logo...world take note!

An impressive eyebrow raiser from Milton Glaser? Some profound words from Paul Rand on brand? A Saul Bass creative class? An inspiring lecture from Alan Fletcher? Or maybe something corporate and showy from the mouth of Raymond Loewy?

No...

A masterclass in "What Makes A Great Logo" from some chap called William. I'll let you make your own mind up. I know I have.

Note: no iconic designers were hurt in the construction of the unimpressive opening rap (?)