Wednesday 21 August 2013

If I could print money, and enjoyed the taste of whiskey without adding lemon or sugar, I'd use these guys (if they were real).

I've decided to take a well earned break after avoiding doing so since early March, so instead of taking the opportunity to go to the rain-lashed beaches of Cornwall, or jetting off to some deeply financially and politically troubled, but incredibly tourist friendly European country to soak up the rays, completion of a few personal projects seems like the best way to use the time. That way, the endless scamping sessions onto the tables at work can subside for a bit.

So with this in mind, and throwing down a bit of self-promotion in the process...

Waltz & Tibault Fine Wine and Whiskey Connoiseurs is a self-initated project to bring a different, more refined edge to my portfolio. Jam-packed with monograms, wax seals, gold daubs, Serif typefaces, moody black & white photography, all thrown into one brand identity experiment, this brief really has taken me down a different route.

Focusing on history and heritage, the project pairs iconic German design with a traditional French approach, drawing inspiration from this interesting relationship between the two partners of the business.

For a more descriptive explanation, check the complete conceptual project out on my website.










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